The rapid industrialization and the consequent problems of environmental degradation and loss of employment to thousands of local inhabitants of the Pulicat lake require the intervention of the ecologists, environmentalists and educators for evolving a sustainable community based environmental resource management strategy. The environmentally sensitive and ecologically delicate region is already threatened with the impending danger of losing its wetland forests, rare species of flora, fauna. The livelihood of the local community of fishermen, local tribals and agricultural workers are in danger due to massive unemployment, object poverty and the ultimate displacement from their place of residence.

The harmful effluent disposal by the industries at the mouth of the Ennore Creek, emission of

fly ash from the thermal power station located in the Ennore region, release of polluting cooling water into the Buckingham Canal and dredging operations undertook by the Ennore Port, are the major developmental threats causing incalculable damage

to the Pulicat Lake's environment. Added to this man made disasters, the natural disaster in the form of Tsunami stuck the shore adjoining to the Pulical lake on 26th December 2004 causing damage and destruction.

Landless agricultural workers and unemployed fishermen are the victims of the mega projects implemented and they are in search of alternate earnings. Under such circumstances, it is feared that the members of the local community may be forced to turn towards resource extractive and anti-social activities such as illegal sand mining, illicit brewing and indiscriminate exploitation of coastal and environmental resources, to surmount the problem of poverty and to survive. The Pulicat Lake area is known for its natural groves. The rich and varied aquamarine resources available form Pulicat lake were the main source of earning for the local inhabitants. In order to help the local community to chalk out a sustainable development project, the "Pulicat Lake Mission" proposes an all encompassing intervention strategy as detailed below to fullfill the mission goals proposed:

Emancipating and Empowering activities

Needs assessment through transformatory research

Multi-level online and face-to-face training and workshops

Environmental Resource Management

Reforestation

Environmnetal monitoring

Creating clean and green community

Eco-tourism

promotion of packaged tours

Economic productivity

Incubator Training

External Linkagesthrough e-governance and e-commerce